Greg could be described as an illustrator, artist and graphic designer but in recent years he’s grown to become one of NZ’s most prolific illustrators carving out a niche generating custom illustrations for high profile brands wanting to stand out. Greg’s work is all around us, as well as nationwide campaigns for household brands, you’ll find his designs featuring on tote bags, reusable coffee cups, drink labels, billboards and magazine covers to name a few. His distinctive yet versatile style has become in demand by a number of iconic kiwi brands and international clients.
Greg began his creative life with fine arts, his career has evolved from a well-oiled background - graduate of Elam School of Fine Arts (majoring in painting) followed by a successful career in graphic design which included a 6 year stint in London and then back to Aotearoa. For nearly a decade, the 9-5 employment honed his design skills, but left him questioning.
Keen on returning to his creative art roots Greg produced a range of art prints in 2010. That much adored kiwi flavour emerged, and he quickly gained momentum. He was first inspired by his Elam tutor, renowned NZ artist, Dick Frizzell, back in the early 90’s, and a strong sense of national pride and identity has remained ever since. Greg’s work illustrates that pride. He touches on the obvious Kiwi emblems but teases them up a bit. Style and hues are tweaked and reworked, results are unexpected and intelligent. He shows us classic memories; summer roadies, riding bikes, hitting the waves, hanging at the beach house. Nostalgic, retro and cool.
Commercial illustration takes up a large amount of Greg’s talent these days, he’s collaborated with an impressive list of clients including Countdown, Auckland Council, Qantas, Sunday Telegraph, Nespresso, McDonalds, TVNZ, Meridian, Lotto, Pheonix and Christchurch Airport. Greg has a professional but laid back approach. His works span everything from logo design and branding to murals, packaging, infographics, web icons and editorial. His illustrative direction is always developing. He will happily meet the needs of a creative brief and customise clients’ requests into that distinctly cool style - geometric, clean, modern and bright but can easily adapt to something more monochrome, fluid, sketchy or quirky.
Since joining international creative agency Illustration Ltd in 2018, Greg’s work has been introduced to a new pool of international clients and his clever iconography techniques are becoming increasingly sought after overseas.